Here is another example of a simple error of omission that could have been caught if the student had read the essay aloud or given it to a friend to read. The word "of" should be between "calculation" and "the." That one small error makes the entire sentence awkward and confusing. If the instructor has to reread the sentence to try to understand its meaning, the flow of the essay is interrupted. If this happens often enough in the essay, it gives an overall bad impression on what otherwise might be a very good paper in terms of research.
[…] Another quality of a superb logo is that it is clean and pleasing to the eye. There is no professional logo that looks like it is just a rough draft. It also does not have too much going on. A good logo does not look like a jumbled mess and people would be able to easily recognize your brand. The best logos out there are simple. Facebook for example is just an “F’ in side a blue box, simple yet productive. Graphic Designer Jacob Cass even says, “A simple logo design allows for easy recognition and allows the logo to be versatile & memorable” (., Cass, J. (2009, July 27). What Makes a Good Logo?. . Retrieved June 18, 2014, from http:///2009/07/27/what-makes-a-good-logo/ ). […]