Essays are an incredibly important part of the application process, says Stacy Blackman, an MBA admissions consultant but in Too many MBA applicants neglect the statement of purpose portion of their application package. This might be a fatal mistake for your application. How come? Only a small fraction of applicants to the top MBA programs in the United States get admitted. A huge number of applicants compete over a few open slots. A large population of applicants fall within a tight range of undergrad GPA/GMAT qualifications. Applicants need to quickly and effectively set themselves apart from their competition even if they have a decent GPA/GMAT combination. This is where the MBA admission essay comes in. It offers applicants a great way of differentiating themselves from their competition-it acts as a ‘paper interview’ which effectively highlights the applicants strong point.