Thanks for a thoughtful article. I personally find that typography is an art form, and that both serif and sans serif fonts can be poorly set or well set.
A font like Helvetica in the hands of a good typographer can, not only be eminently legible, but can be quite beautiful. By the same token serif fonts may also be beautifully set. One of my favorite serif fonts is Zapf Elliptical, which in good hands, can also be a delight to the eye.
With the advent of computer-based printing, everyone fancies themselves an expert. Unfortunately just selecting fonts and their sizes is not typography. Letterspacing (kerning) and leading can change the whole look and feel of a block of text.
A new magazine called CODEX (especially for typomaniacs) may be found at http:// and some very interesting work on typography can be found at http:// .
Nick stages a small funeral for Gatsby, ends his relationship with Jordan, and moves back to the Midwest to escape the disgust he feels for the people surrounding Gatsby’s life and for the emptiness and moral decay of life among the wealthy on the East Coast. Nick reflects that just as Gatsby’s dream of Daisy was corrupted by money and dishonesty, the American dream of happiness and individualism has disintegrated into the mere pursuit of wealth. Though Gatsby’s power to transform his dreams into reality is what makes him “great,” Nick reflects that the era of dreaming—both Gatsby’s dream and the American dream—is over.