Globalization pros and cons essay

Designer label and clothing manufacturer Joseph Abboud experienced such a problem in 2010 when it joined with retailer Nordstrom to run a campaign to benefit victims of the major earthquake in Haiti by sending money to the charity Doctors Without Borders. The companies pledged a "portion of the proceeds" generated from suit sales over a week. Not only was there no transparency concerning the amount that would actually be sent, but limiting the promotion to a week with only one of the brand's retailers — not even at Joseph Abboud's own chain of stores — underscored that this would be a limited donation at best. Instead of making a company look charitable, an action like this is more likely to paint a firm as cheap in the eyes of consumers. It causes more damage than if the initiative hadn't been taken up in the first place.

Globalization pros and cons essay

globalization pros and cons essay

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