Designer label and clothing manufacturer Joseph Abboud experienced such a problem in 2010 when it joined with retailer Nordstrom to run a campaign to benefit victims of the major earthquake in Haiti by sending money to the charity Doctors Without Borders. The companies pledged a "portion of the proceeds" generated from suit sales over a week. Not only was there no transparency concerning the amount that would actually be sent, but limiting the promotion to a week with only one of the brand's retailers — not even at Joseph Abboud's own chain of stores — underscored that this would be a limited donation at best. Instead of making a company look charitable, an action like this is more likely to paint a firm as cheap in the eyes of consumers. It causes more damage than if the initiative hadn't been taken up in the first place.