Essays about marketing

The Red Wing Shoes stack is awesome for several reasons. First of all, they’re not a tech company — so you get to see what marketing technology operations looks like at a consumer brand, especially one where they have the challenges of channel customers as well as the end consumer. They’ve arranged their stack to show which technologies interface with different stages — it’s truly a “stack” — as well showing the journey of reach, engagement, conversion, and retention with a feedback loop that they use to iterate and optimize.

Essays about marketing

essays about marketing

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