Lazy thinking is the bane of creativity. In Thinking Fast and Slow , Nobel Prize winning economist Daniel Kahneman talks about how there are really two different thinking systems within the brain. System 1 lets us make fast decisions based on intuition, while system 2 is more deliberative and slower. Sometimes quick, emotional decisions are great for creativity but often we need to take a set back and reassess, bringing the second system into play. Kahneman explores different exercises you can do to make sure that for any creative decision you make, or any creative thinking you do, you are accessing the correct part of your brain.