The Key method of the Company for implementing of the marketing mix: Product, price, promotion and place these are four elements of the marketing mix. So that customers always demand of the products and services those are attracting them. Demand of the customers is changed regularly due to new products available in the market. The customers take the decision of purchasing a product or brand on the basis of post purchase evaluations. Samsung research team has estimated the factors those influences the buying behaviour of the customers. Samsung made attractive and careful design, electronic products and gadgets as well as different features to attract the more customers in international markets (Chang, 2011). Further, it provides cheap price for product to influence the buying behaviour of the customers. Moreover, it adopts different kinds of marketing tactics and strategies for influencing customers buying decisions and it does advertisement for increase sales and provides labour & an employee friendly environment where they can work in a team.
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Samsung charges high prices for their products due to the semiconductor technology integrated in their high quality products. This makes it hard for the company to target middle and low class people who form a larger portion of the consumer market. This forces the company to expand the target, which is only achievable in 2014. The weakness presents less or minimal effects to customers since the product quality is unsurpassed and to the consumer, concerned with quality than price the effect are none. However, financial conscious customers will compare the prices with others and resort to cheaper alternatives (Ferrell & Hartline, 2010).